![]() If you’ve previously done work on your website’s organic SEO, you’ll probably already be familiar with Google Search Console. Ecosia offers both Bing and Google maps, so bricks-and-mortar businesses may benefit from registering a pin on both platforms.Optimise your site’s content for location-based searches.Publishing content on social media and encouraging your followers to share it can help your website rank higher on Ecosia.Focus on gaining inbound links from respected sources.Including your specific key phrase in your meta description will help improve your ranking.For example, searching for ‘eco-friendly household products Manchester’ on Bing returns eco-friendly household product companies that deliver to Manchester, and Google returns Manchester zero-waste shops that sell cleaning product refills Bing isn’t quite as good at synonyms as Google, and prefers the use of specific key phrases.Some of the key things to note when optimising your website for Ecosia: When optimising your website for Ecosia, it’s important to know that Bing’s search algorithm has some differences to Google’s, and this can result in wildly different results when searching for a particular term. Other search engines using Bing’s infrastructure include Yahoo and the privacy-focussed DuckDuckGo, which, together with Bing itself, make up 6.2% of the UK market share, which equates to a lot of people. With fewer businesses optimising for lesser-used search engines, there will be less competition on Ecosia and your site may rank higher in the resultsĮcosia uses Microsoft Bing’s search engine infrastructure, so to help your website rank higher on Ecosia, you’ll actually need to optimise your website for Bing.Īnd it’s not just Ecosia.Searchers who value their online privacy may prioritise using Ecosia.Climate-conscious people may choose to use Ecosia instead of Google. ![]() However, as a sustainable web design agency, we believe SEO should be about finding the right audience, not just a bigger one, and ethical, eco-conscious businesses can gain a lot from optimising for Ecosia.ĭespite the much smaller market share ( at 0.23%), it’s worth considering that: Given its relatively small share of the search engine market, you might wonder if it’s worth investing the time and effort into optimising your website for Ecosia.
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